deliciously conflicted persuadables

from AP / Knowledge Networks

> Persuadable voters leaning toward either Kerry or Bush say the main
> reason they might eventually vote for the incumbent is they have
> doubt about Kerry's ability to lead. Or they don't know enough
> about him.
>
> On the other hand, they said the main reason they might vote for
> Kerry is they disagree with Bush's positions, especially on Iraq.

Even though a solid majority say we are on the wrong track and do not approve of the President, Kerry must make the most of the debates to stand a chance. He must come across as:

1.) credible
2.) trustworthy
3.) likable
4.) decisive

in other words, "presidential".

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